For years, I've run this little boutique just steps from the shore — pouring my heart into every piece I carry.

Today, I want to celebrate something special with you.

Through sunny seasons, quiet mornings, and all the moments in between, this coastal boutique has grown because of the incredible community that surrounds it. Your support, your visits, and your love for what we do have meant everything.

That’s why I’m opening our Anniversary Sale.

This sale is my way of celebrating this journey — the memories we've created, the pieces you've welcomed into your homes, and the dream that started with a simple love for coastal living.

For a limited time, you’ll find some of our favorite pieces at special anniversary prices as a thank-you for being part of this story.

Every order continues to support this little seaside shop and the small team behind it — and reminds us why we started this in the first place.

If you've ever loved what we do, this is the perfect time to celebrate with us.

Thank you for being part of our journey.

— Alle & Elle California

Welcome to Ava & Elle

Inspired by a deep love for seaside living and a belief in timeless, comfortable style, Ava & Elle founded Ava & Elle California — Seaside.

Today, we’re celebrating how far this little dream has come.

Our Anniversary Sale is a moment to honor the journey we’ve shared — the beautiful community that has grown around this boutique, the pieces you’ve welcomed into your lives, and the love for effortless seaside style that brought us all together.

Here, you’re invited to dress with ease, move through life effortlessly, and embrace the quiet beauty of everyday moments by the shore — where softness, warmth, and authenticity come together.

With love,
Ava & Elle California

  • Ashley K. – California

    Obsessed with how these fit. They’re super flattering and give that clean, put-together look without even trying. The fabric feels smooth and lightweight, and they sit perfectly at the waist. I’ve already worn them like three times this week.

  • Samantha D. – California

    Picked this up from Ava Elle California and I’m so glad I did. It fits really nicely and the details make it stand out without being too much. I wore it out and got compliments right away.

  • Megan T. – South Carolina

    I’m obsessed with this set. It looks so elegant but still feels really easy to wear. The pearls have a nice weight to them and the little details make it stand out without being too much. I’ve been layering it with everything lately.

  • Jessica P. – New Jersey

    This sweater has such a nice, elevated feel to it. The contrast detail makes it stand out without being too much, and the fit is relaxed but still looks put together. It’s really soft and comfortable, perfect for everyday wear.

  • Natalie P. – Colorado

    I was looking for a coat that feels classic but still a little different, and this is exactly that. The fit is really flattering and easy to layer, and the pattern makes it stand out without being too much. It looks way more expensive than it is.

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